I love summer! It’s that time of year when it’s warm enough here in Nebraska for festive celebrations – and unintentional networking. I don’t ‘enjoy’ lugging a purse around with me, but I need to and was reminded of that recently. I had given my business card out to so many people that I ran out of my ‘pocket stash’ Sunday at a party that I almost lost an opportunity.
Seriously?! What was I thinking? Had I had my purse, I would have been properly prepared.
As a small business owner it is important to continually market my services. I gave numerous business cards out at a party to people I connected with. Some may call me this week. Some will call me later this month, and others will call me months down the road when they are ready to tackle their projects. Of course, there will always be some who don’t call, and that’s okay. Hence the reason to give out so many.
Though I work in a virtual world, I have to think with a growing mentality to actively have leads to follow up on…to have more projects to assign to my team…to continue the growth of my business.
I have learned to carry business cards with me everywhere. Conversations happen anywhere, anytime, planned and unplanned. I have given my cards out to speakers and authors who presented at a women’s group I attend. I have had conversations with elected city officials at a party and got a lead (with a “call me, please”) when they learned of my services. At the same party I met a fellow small business owner and when my husband mentioned what I do, she asked for a card as she is writing a book and needs my assistance.
No matter where you work, your clients walk the same earth and, in some cases, even the same city. Be ready when someone asks about your services and comments, “you do that?! I’m going to have to call you…” Tip: I purposely keep the back of my cards blank so I can write a short message that reminds the recipient of our conversation and why they mentioned wanting to call me.
What about you? Do you have any tips or suggestions you’ve learned regarding your business cards? I’d love to read your comments below!