Having a social media presence can mean the difference between being seen and missing the boat entirely. I warn you, though, managing your social media accounts can be as time consuming as a hungry bear just out of hibernation. If you fail to set up specific structures and boundaries, before you know it you could lose hours of business time wandering around Facebook, catching up on tweets on Twitter, hanging out on Google+ or pinning photos on Pinterest.
So, what kind of specific structures and boundaries on your time can you place to ensure social media does not eat up all your time? I’m so glad you asked! Here are a few suggestions:
Timer: Have a timer handy. I keep one by my keyboard. I set it for 5 or 10 minutes when I login. If I don’t set it, I completely forget what I’m doing and the next thing I know 30+ minutes have gone by and I’d been looking at a friend’s pictures for the past 20 minutes! Set the timer for however long you need and when your time is up logoff and work on other tasks.
Calendar Appointments: One method I found to work well is calendar appointments with reminders. You can set the reminder when you log into Facebook and it will alert you when your time is up. Pretty nifty, eh?
Daily Logins: Limit the number of times you login and check on updates and activity. Think about it, do you really need to login 17 times a day to check on Facebook activity? Well, you can, but that limits your productivity. Keep it to 2-4 logins per day so you can focus on revenue generating activities. Remember, social media is for marketing.
How do YOU do it? Personally, I’ve tried various methods and the timer seems to work best for me, but I’m curious what works for you? How do you manage your time on social media?