Connect and connect alike. If you are on Facebook, Twitter, LinkedIn or even Google+, odds are you are there to network and connect with others. Networking in the social media realm is a great way to make connections, drum up new business, make a name for yourself, establish your expertise within a specific field and even get the latest on news in your chosen field. But how do you do this without getting lost and sidetracked on the likes of Farmville? Personally, I enjoy checking out photos my connections upload. On more than one occasion I’ve found myself spending time (AKA: loosing valuable time) looking through photos uploaded by my friends and connections. Here are a few pointers for navigating the social media realm.
Set a Timer. Have problems losing time in Facebook? You are not alone. You go in to check up on one of your pages only to get sidetracked and 10 minutes later you find yourself looking at a completely unrelated profile or page. Yeah, setting the timer works as an audible reminder that it’s time to move on to your next task for the day.
Keep Professional Profiles and Pages Professional. Do your clients really need to hear about your dead cat or the latest mayhem in your life? That definitely would not be putting your best foot forward in the business world. I suggest to all my social media clients to create separate a separate fan page for their business persona and to use their personal profile for interacting with friends and family. This keeps you in the good, especially with regards to Facebook’s Terms of Service.
Keep it Relevant. While there is something to be said for being personable and real, do you really need to share with your business contacts what you had for lunch? If your page/profile/account is about hand-crafted jewelry, sharing about the latest smartphone or computer app will only turn your audience off.
Have Fun. Your connections, followers and community can ‘feel’ when you are having fun with your page/profile/account or if you are merely bored and posting for the sake of posting. Besides, being real and enjoying oneself is more attractive to others.
Do you have some suggestions for navigating social media? I’d love to hear your suggestions! Be sure to leave a comment.