How successful is your blog? Several factors come into play to make a blog truly successful.
What is your niche? This will be your topic of choice, usually with your unique spin or point of view. Some are comedic while others spout a ‘just the facts’ style of sharing.
Without the readers, your blog would just be taking up space – sitting out there online begging for someone to read it. In order to increase your readership you need to fulfill a need on a regular basis. People are creatures of habit. When we do things, whether we realize it or not, we generally do them on a regular to semi-regular basis. Take the blogs you read for example – do you always visit a different one or revisit the same ones? If you are like most people, you will revisit a blog which connects with you on some level. You continue to revisit, seeking new content. Blogging regularly will develop an audience base with an appetite for your blog. By regularly, I mean at a rate of several posts per week, 52 weeks per year.
Are you up to that level of sharing, creating and posting? If not, let me make a suggestion: outsource your blog writing. This does not mean you are giving your blog away or letting another take it over. It simply means you are ‘calling in the recruits’ to back you up.
Who: Who do you get to write your blog? The most idea candidate would be knowledgeable on your blog’s topic. You want to pay attention to your communication and interaction with them. Are they professional? Would their writing style complement yours and/or work on your blog? Can they take on your personal style of writing and speaking to keep your ‘voice’ part of your blog? Would your readers be interested in their style or be turned away? (Readers are finicky like that.)
What: Generally, you, as the blog owner, would set the topics. An awesome ghostwriter and blog poster researches information and the more they don’t know, they more they research. This leads to interesting information as well as challenges their limits and expands their knowledge.
When: Depending on how organized you are, you may request or require a week’s worth to a month’s worth of blogs up front in order to schedule them ahead of time and have a bit of breathing room for yourself. There really is no right or wrong way to set up when the posts are due.
Where: Where do you find these people? Post listings on Craigslist, Odesk, Freelancer, Elance and other freelance sites and let the writers come to you. Google ‘freelance writer’ or ‘freelance blogging’ and all sorts of freelance writing sites will appear in the search results.
Why: Why bring on another blogger for your blog? Sometimes you might need a bit of breathing room while other times you just want to up the ante with your blog. The more posts, the more frequency, the more reasons your readers have to visit your blog, thus growing your audience base. This is especially important if you run Google AdSense or Amazon ads on your website. Increased traffic on your site equates to more money in your account.
How: You could pull ‘guest bloggers’ in for a special ‘series’ of articles posted as a contributing author. Or another option is to have them to write general information on your topic of choice, saving you the time of researching, and then you can spruce it up a bit or just post it as it is under your name. Consider this: in posting under the guest poster’s name their reputation is that much more on at stake – meaning the quality of their postings may be improved with the inclusion of their name. Again, there is no right or wrong way of doing this.
In summary, if you’re going to blog, get serious about and commit to regular blogging. If you can’t commit to writing your own blogs, hire the job out and you can still become a regular blogger.