What kind of relationship do you have with your target audience? In selling online, whether a service or a product, it is important to build a rapport with your target audience. Even with online sales, it is in our human nature to want and need to trust who and where we make purchases. Here are my top four tips for building a relationship with your target audience:
1. Avoid “Multiple-Personality Posting.” Establish who you are and/or what your company is all about. Step back and objectively review your tweets, updates and posts. Do they look like they come from the same person or entity or from various persons? Think about every post and update and what they tell your audience about you and/or your company.
2. Offer Value with Every Post. While you want to change things up and vary the info you offer to your clients, be careful not to overload your audience with excessive info that only serves to add to the number of posts to your account. Are you posting just to add another feather in your hat or to add value to the lives of your audience?
3. Interact With Your Audience Instead of Posting At Them. This makes a huge difference. When authors step off their pedestal and interact with their audience they become more real to their audience. The same goes when blogging, posting and interacting with comments on Facebook and tweeting. Beginning this dialogue is essential to your survival online, especially if you want long-term, repeat and happy clients. Anybody can schedule posts and walk away from the computer. I challenge you to take your social media marketing actions a step further, beginning with relationships.
4. Listen. Going hand in hand with interacting with your audience is listening. What does your audience want? What do they need? What are they seeking? Why do they return to your account? What draws them there? Knowing the needs of your target audience will help to build your relationship.