Hey all! I wanted to take a few moments today to share some social media faux pas I have come across on many occasions.
Over the last five years there has been a tremendous shift between the advertising giant of traditional print media and the coming-of-age newbie, social media. By failing to understand or even ignore this “shift in power,” you run the risk of alienating your target audience and wind up spending hard-earned money in the wrong advertising medium.
With as much time as I spend on the web day in and day out, not a day goes by that I don’t run across these common social media no-nos.
1. Company websites with no connection to social media. Come on, people, wake up! Social media is free advertising! Social media is not a mere fad, here one day and gone the next. Get plugged in and connect with your customers and clients! Over the last two years I, personally, have seen a huge increase in new clients through my presence in social media. It is easier than it looks and, yes – I will repeat, it’s free!!!!
2. Blogs with excellent content failing to link to social media. Seriously?! How do you think you will gain new readers? I have seen a prevailing attitude of “if I build it they will come” and it can’t be farther from the truth! Build it and connect through Facebook, Twitter, LinkedIn, Google+ and then they will come. Make connection and create a community. Besides, as you begin to run out of ideas, a growing audience can help you with new ideas and post suggestions.
3. Inappropriate conduct on professional social media accounts. If you are a business person it would behoove you to act accordingly on your business/professional social media accounts. Think of social media as a networking event like a Chamber of Commerce breakfast where you are in a room with other business professionals. Conduct yourself on your social media profile as you would in that room of professionals – your existing and potential clients and customers. (If you feel the need to break out of the mold, create a separate profile that is ONLY for family and friends, but remember folks, it’s still the internet so what you put online is potentially out there for everyone to see.)
4. Dead social media pages. I run across this all the time. Social media is for socializing and networking. How then, is a person to network with a page when the page owner does not care to visit the page, merely using the page as an additional outlet for broadcasting their blog posts? If you have a page, at least try to connect with those following you on that page. Evidence of this would be manual status updates aside from blog post announcements.
What social media no-nos have you come across? I’d love to hear from you! Please leave your comments below.