You have seen them all over Facebook. You have probably liked a few…or a few hundred. Personally, I have lost track of how many I fan pages I ‘like.’ Whenever I come across one with interesting information or of a person/company/cause of which I would like to follow – I ‘like’ their page. For many, it is to keep in the know on upcoming events or product releases. Here is my list helping you know if you are ready for a Facebook fan page:
You know you need a Facebook fan page when you have a product to sell or services to offer. Facebook is unique in that the fan page, in most cases, can actually work as a website itself. It just blows my mind – the options are endless on Facebook. Looking to gain traction in brand recognition or even just product or service awareness? A fan page could really do it for you…but not without hard work, regular posts and interaction. Unless you are a celebrity and/or already have a following, you have to gain people’s trust.
You know you need a Facebook Fan page when you tread a very fine line in the Facebook world. Many people have one account/profile and absolutely everything spews forth from that very profile. Consider this: keep your personal life (ie: family and close friends) between you and your loved ones and your business life, well, on a professional level. Think about it, is it really wise to be telling your clients and potential clients about a nasty breakup you might be going through? On the other hand, if you write articles, like me, you want to point people in their direction, yet don’t want to be spamming your family and friends about the services, products and articles you have going on.
You know you need a Facebook fan page when you reach the dreaded ‘friend limit.’ In Facebook’s mind, average, ordinary, everyday people do not have over 5000 people…only networkers, celebrities, spammers and bots. (Could you imagine networking with such a large mass of people and having to deal with an inbox full of private messages on a daily basis. The fan page eliminates the message service.) If you truly want to GROW your following/community on Facebook, consider starting a fan page where there is no ‘friend limit.’
You know you need a Facebook fan page when you feel the need to utilize Facebook’s analytical tools. These tools, offered only to fan pages, offer all kinds of data ranging from the activity on your fan page to the growth of your page (in number of new likes) to which posts receive the most attention. Need the tools, get the page.